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Friday, December 14, 2012

IFTTT.com Can Fill The Void in the Tech Wars

Sydney Harbour Bridge
By Christopher Chan
Tech wars are nothing new, but recently there has been a flurry of large battles that are stranding users without the services they have come to depend on.   First Instagram blocked the ability to upload photos as Twitter cards, then we heard that Google is disbanding support for Exchange ActiveSync on Windows Phones, and there still is no easy way to simultaneously post to Google+ and all the other social networks.

We all have emotional connections to these services because we use them to express the most personal parts of our lives.  They enable to us to connect with friends and family in unique and meaningful - and those connection channels are being cut.

Enter IFTTT.com, the service that is the mediator for the consumer.  IFTTT.com acts as the middle man between 59 different online services to create a bridge between them.  Need to automatically save that Facebook photo into Google Drive?  They have a "recipe" for that.  Or, need to re-enable the ability to post Instragram photos to Twitter - they have a solution for that as well.

In fact, the number of combinations is almost overwhelming, and continues to grow as users self-publish the combinations they have thought of.  Problems and inconveniences you didn't even realize you had are being solved by users all over the world.  Head on over and check it out, you'll feel like a kid in a candy shop.  After all, the data is yours despite what the EULA says.

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